Fantastic expectations and optimism ahead of FITUR 2023

This year’s 43rd International Tourism Fair will take between 18 and 22 January 2023.

Organisers are looking ahead to the upcoming edition with optimism that is bolstered by the rapid growth in tourism and the resilience that it has shown in previous editions. The major support of the sector and institutions.

Guatemala will be the host country for one of the biggest editions of FITUR which will enhance its image in international markets.

IFEMA MADRID brings together the global tourism industry, between 18 and 22 January 2023, during the one of the biggest versions that will be held at FITUR 2023.

The rise in worldwide tourism activity puts the tourism industry on the path to recovery and provides the possibility of very optimistic expectation.

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FITUR is one of the top global tourism fairs, and one of the most significant in its function as a central point in Latin America, is already in the process of establishing an international event of the highest quality and reaffirming its position as the biggest business platform for tourism industry that brings together the most effective tools and an array of services to show professionals the most recent trends, with a particular focus on sustainability and the latest innovations.

FITUR 2023’s offer will be strongly marked by specialisation, represented throughout its different sections, such as: FITUR KNOW-HOW & EXPORT, focused on internationalisation; FITURTECHY, with cutting-edge topics such as big data and artificial intelligence; FITUR TALENT, with an emphasis on professional training in the tourism industry; FITUR SCREEN, which will address the link between tourism and audiovisual equipment; FITUR LGBT+, focusing on destination diversity and the LGBT segment; FITUR CRUISES, dedicated to the cruise industry; FITUR MICE, a meeting point for meetings tourism; and FITUR NEXT, promoting sustainability.

Other relevant sections are FITUR WOMAN along with FITUR LINGUA. FITUR will also be continuing its hybridisation strategy by launching FITUR LIVEConnect.

As per that the Guatemalan Tourism Institute (INGUAT) joining forces with FITUR as a Partner Nation, creates a global platform to present Guatemala as awe-inspiring and invincible and in line with its mission of promoting Guatemala’s top tourist destinations globally.

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