Bollywood actor Shilpa Shetty invests in D2C Nutraceutical Brands: Fast&Up, Chicnutrix

The investment will allow Fast&Up as well as Chicnutrix to market their brands in the urban as well as rural markets of India

Fast&Up, which is the parent company of Chicnutrix. Fullife Healthcare has a presence in India as well as across 21 markets across the world, including Europe as well as the UK and the USA

The table of its cap includes Akash Prakash of Amansa Capital, Rakesh Jhunjhunwala, Sixth Sense Ventures, and Indian cricketer Mayank Agarwal as well as others.

Bollywood star Shilpa Shetty has invested an unidentified amount in D2C Nutraceutical brands, including Fast&Up and Chicnutrix which are owned by its parent business Fullife Healthcare.

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The deal Shetty is also joining the brands as an ambassador. She will be working towards increasing and promoting self-care, health and wellness in India.

“Fast&Up along with Chicnutrix have produced some of the best products available. I am very happy to see their progress process. The pace of life today is extremely fast and it’s difficult to keep track of all necessary nutrients or vitamins we require every day for hair, body and skin, as well as general health. Their products are perfect for the demands of today,” Shilpa Shetty said.

In 2015, the company was founded in 2015 by Vijayaraghavan Venugopal and Varun Khanna, Fullife Healthcare, which is the parent company of Fast&Up and Chicnutrix, has an presence in India as well as across 21 international markets, including Europe as well as the UK and the USA.

With enormous joy, we warmly welcome Shilpa Shetty Kundra into our investor family. Shilpa’s philosophy of holistic wellness is compatible with our core values as do Fast&Up as well as Chicnutrix. As a woman who is a strong believer in natural and healthy ingredients and fitness She is joining the company with a unique voice, which helps spread the positive message about healthy living each day.

Fullife Healthcare was previously backed by Indian cricketer Mayank Aggarwal and Bollywood actor Varun Dhawan.

The year 2021 was the one in which Fullife Healthcare secured $22 million as part of its Series C financing round from Morgan Stanley Private Equity Asia. It has so far have raised $37.8 million from the investors. Its cap table features Akash Prakash of Amansa Capital, Rakesh Jhunjhunwala, Sixth Sense Ventures, Bollywood actor Varun Dhawan, and Indian cricketer Mayank Agarwal, among others.

The D2C nutraceutical sector, Fast&Up and Chicnutrix are being challenged by such companies as Wellbeing Nutrition, Kapiva, Supply6, Trunativ and Auric among others.

According to an study the market for nutraceuticals in India that was estimated at $4 billion it is expected to grow into an industry worth $18 billion in 2026. It is estimated that the industry will increase at a rate of 35% until 2026.

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